So I’ve hearing that the online advertising spent is shrinking as a result of the latest minor recession. yet, I’ve been seeing more and more forex ads everywhere, maybe it’s because of my browsing history got cached by the major ad networks, but the increasing number of forex ads I see is no mistake.
Driven by curiosity, I did some research on how the big names in the forex industry are doing on the marketing front, and to my surprise, somewhat, the big players, aside from OANDA as always (more on them later), are spending quite alot on search ads and banner ads.
The average cost per click for the term “forex trading” is about $1.04 – $17.30; yes, I know, this is small change to the brokers if they get the conversion, but still, that’s alot of money for publishers like you and me (too bad I’m using the free wordpress domain, I can’t have any ads and I don’t know if I will continue to post). Hell, even eBay is in the currency trading game with its own ad on Google as well.
Sometimes you got to wonder if those big marketing spent really help the bottom line of the brokers. FXCM, for one, has been notorious for its ad spent, even getting its name on the top 10 online ad spent list some years ago, yet, they could never get rid of the bad rep about their poor customer services nor their brand association with forex scams. Other major brokers like ACM are catching up too, except for OANDA and its FXTrade forex trading platform, which, to my knowledge, is probably the only broker that doesn’t run any ads nor affiliate programs out there. I guess it helps their bottom line, but yet I think their name is kind of diminishing in the entry level game as most sites are too busy to promote the other brokers for a quick buck.
Maybe I should buy a domain name and run some forex ads on this site and retire too…
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Wow, that’s a crap load of scraped text…
go forex!